Technical SEO refers to the process of optimising a website’s technical aspects to improve its visibility in search engine results. Alternative Names: Site Performance Optimisation
How it works
Technical SEO encompasses all the actions taken to ensure a website can be effectively crawled and indexed by search engines. This includes tasks such as improving site speed, ensuring a website is mobile-friendly, implementing SSL, creating an XML sitemap, and more.
Why it matters
Proper implementation of technical SEO makes a website easier to crawl, understand, and index for search engines. It enhances site usability, leading to a better user experience and potentially higher ranking in search engine results.
Common misconceptions
One common misconception is that technical SEO only needs to be done once. However, it is a continuous process that ought to be revisited regularly due to algorithm changes, site updates, and technological advancements.
Use cases
Technical SEO is essential for any website that aims to achieve higher visibility and rankings in search engines.
Real-world examples: A real-world example of technical SEO can be the process of making a website mobile-friendly, as Google uses mobile-first indexing.
Best practices or tips:
Ensure your site loads quickly. Implement SSL for a secure connection. Ensure your website is mobile-friendly. Create and submit an XML sitemap to search engines. Optimise your site’s crawl budget to make the most efficient use of search engine’s resources.
Limitations or considerations: Despite its importance, technical SEO alone is not sufficient for high search engine rankings. It needs to be complemented with high-quality content and off-page SEO.
Comparisons: While on-page SEO focuses on content optimisation, and off-page SEO concentrates on building a site’s authority, technical SEO is concerned with the architecture of a site.
Historical context or development: Technical SEO has become increasingly important as search engines have advanced and user expectations of site performance have grown.
Further reading
Google’s SEO Starter Guide Yoast: What’s technical SEO? 8 technical aspects everyone should know SEMrush: What Is Technical SEO? Basics and 10 Best Practices
Related services
SEO Services – Bird Marketing provides comprehensive SEO services, including technical SEO. SEO Audits – Ask us how we can ensure your website is fully optimised for search engines, improving visibility and enhancing user experience. Site Performance Services – We have a great deal of expertise to share with a range of site performance methods that deliver tangible results. Technology & IT SEO – Bird offers specialised SEO services for tech businesses, including in-depth technical SEO to enhance visibility and drive targeted traffic.
Related terms
On-page SEO, Off-page SEO, Site Speed, SSL Certificate, Mobile-friendly, Crawl Budget